as the world’s third largest market for luxury goods, China’s luxury market capacity has exceeded $2000000000, and is growing at an average of about 20% per year. Faced with such an attractive market prospects, international luxury brands swarmed in, can’t wait
as the world’s third largest luxury market, China’s luxury market capacity has exceeded $2000000000, and is growing at an average of about 20% per year. In the face of such an attractive market prospects, international mainstream luxury brands swarmed in, can’t wait launched a them in emerging markets Cuichengbazhai is conquered. Currently foreign luxury brands occupy most of the market share, through their lofty brand image, we along fine luxury marketing framework explore the secret of their success.
personal collection of -6- luxury and sales in May 30, 2011, the luxury – value positioning
< p > value positioning in the luxury goods marketing occupies the most important position, systematic understanding of consumer segmentation, they usually have a critical eye, but on the expensive goods and there is a different complex,
www.great2usale.com, choose what kind of value is sent to the target consumers, is the first step in shaping the brand, start from here, you need to than consumers have more luxury.
system research target consumer
tourbillon4uwatch< p > luxury consumer groups, in the East have obvious differences, Europe and the United States luxury consumption of the main is 40 to 60 years old middle class, in this group of Oriental to young 10 years old, to about 30 years old young upstart. In China, the average monthly income of between 5000 to 50000 yuan, aged between 25-40 years of high education, high income crowd is the main force of China’s luxury consumption. The average level of luxury consumption in the world is about 4% per person, while some of China’s consumers, especially young people,
www.free4usale.com, use 40% or even greater proportion to pursue luxury goods.
with the increase in income, the psychology of luxury consumption is increasingly strong. In 2005 China watches consumption investigation found that personal pre tax annual income of more than 25 million yuan in groups and consumer watch brand in the top three are Rolex, Omega, Tudor watches, which also lack individual consumption international big Vacheron Constantin, Piaget; and an annual income between 12-25 million yuan group, watches consumer brands in the top three is Casio, swatch, Longines watches; from it is not difficult to see that,Cartier watches, income more high class luxury watch brands have more strong preference, while the income is relatively >